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Virgin Media - And Proud Commercial

Virgin Media called on Sonic to provide equipment and crew to help shoot a promo for their new television series "And Proud".

The promo was directed by Calum McDiarmid whose idea was to show people indulging in their desires to reflect the subject matter of the programme. He felt the use of slow motion and a long zoom lens benefited the brief of this promo.

The piece was edited on Avid and graded here at Sonic Films on our Scratch system. The final piece was sent back to Virgin as DPX and imported in to their after effects for final packaging.

    Sonic films is a Red Camera Rental and Post Production company 07968 703389 • Colm@sonicfilms.co.uk •Percy Street, London, United Kingdom